Marketing and prospecting are twisted together when it comes to Network Marketing and MLM. They are used interchangeably when talking about lead generation and how to get marketing leads for your business.
The purpose of this post is to educate you about what the difference between marketing and prospecting or prospecting vs lead generation.
There is a big difference…like night and day!!
If you’re trying to get mlm leads for your business and you want people to reach out to you to find out about your opportunity, then you want to use an online lead generation strategy. Here you can get free mlm leads that are literally raising their hands asking you to give them more information. These marketing leads are by far THE best leads that you can get because they are looking for what you have to offer and they came to you to get the information.
Prospecting for business opportunity leads is still an effective strategy to use. The difference is, they are not coming to you asking about your service or product. Instead, you are approaching them! Some people have a fear about approaching prospects to talk about their business opportunity, but it is a skill that can be worked on and will be very beneficial to the growth of your business. I will put some resources for you later in this post that can teach you how to approach prospects in the cold market.
The major difference between marketing and prospecting is:
Marketing- You put out content on the internet providing value and answering the major questions, needs, and wants of your target market. This can include blogs, videos, posts, webinars, etc, and the goal is to have an unnamed person reach out to you for information about your product or service.
Prospecting- You go out and approach prospects either online or offline and directly ask them if they are interested in your product or service.
Each of these methods work and have a place in your business. For example, marketing generally takes a little bit longer to take effect and see results because you have to build yourself as a brand and become an authority figure where people will feel that you can go to and get their questions or problems solved.
Prospecting, on the other hand is more of a hustle! It is a numbers game where you go and talk to as many people as possible! You can get faster results, but the quality of your prospect is not as good because they were not necessarily looking for your product or service.
In the video below I explain in more detail what the difference between marketing and prospecting is.
Remember, both marketing and prospecting are important activities for the growth of your business. But, in the long run, marketing is a skill that you should learn to really explode your business. Marketing allows you to have massive, unstoppable growth because you can reach so many more people at a much quicker pace. And, they are all targeted people who want what you have to offer!
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To Your Success,
PS: If You Struggle To Sponsor People Into Your Business, This is the Course you Should Get- Total Recruiting Mastery
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