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How To Answer The “What Is It?” Question

Do you ever get the, “What is it?” question when you are prospecting for your Network Marketing business? I used to get it all the time! I would be talking to a prospect at a gas station and I would ask the money question only to get the response, “Yeah I am open to making money, what is it?” 15 minutes later I would be still trying to answer every question out there from what is the name of the company to how do you make the money? Clearly, this was not very effective for me! Can you relate?

That single question of “What is it?” stumps most Network Marketers and stops them right in their tracks. You see, they want to answer all of the questions that the prospect has so that they don’t seem like they are hiding anything, but then the prospect makes a decision as to whether or not they want to get more information about the opportunity based on a 5-10 minute conversation instead of actually seeing the opportunity. This can become very frustrating!!

One of my mentors, Ray Higdon, taught me a very helpful and simple way to get past the “What is it?” question and I am going to share it with you in this video!

 
Is that easy or what?! Do you think that the next time you are talking to somebody online of offline about your business opportunity, you can use the tip that I just taught you? I can tell you from personal experience- IT WORKS!

If you got value from this tip, please comment below and share!

To Your Success,
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